Editorial Standards

Everything on this site is either a figure out of our product data or a sentence somebody wrote and put their name behind. This page says which is which.

Where the numbers come from

Voltages, speeds, weight limits, footprints and prices come from our catalogue and are rebuilt from it on every pass. Nobody types a price into a paragraph by hand. Where a sentence does the arithmetic, how long a nine-amp-hour battery lasts at a given draw, the numbers behind it are printed on the same page, so you can check the division yourself.

What we will not print about ourselves

No award badges, no test-lab numbers, no customer counts. The safety standards that govern powered ride-ons and inflatable play equipment are public, and we link to the bodies that write them rather than paraphrasing them into a promise of our own.

Quotations from buyers

The comments on this site are real, they are about the machines they sit beside, and they are printed as they came. We do not quote a review that makes a safety promise on our behalf, and we do not quote one whose subject argues with the machine it is attached to.

When we get it wrong

A weight limit that argues with the box, a photograph showing the wrong colourway, a sentence that reads as a promise: crew@elemarastore.com, with the page you found it on. It gets fixed on the next update, and we say what changed.